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Evian backwards is naive


Here is an opinion piece from the New York Times:

In Praise of Tap Water

Published: August 1, 2007

On the streets of New York or Denver or San Mateo this summer, it seems the telltale cap of a water bottle is sticking out of every other
satchel. Americans are increasingly thirsty for what is billed as the
healthiest, and often most expensive, water on the grocery shelf. But
this country has some of the best public water supplies in the world.
Instead of consuming four billion gallons of water a year in
individual-sized bottles, we need to start thinking about what all those
bottles are doing to the planet's health.

Here are the hard, dry facts: Yes, drinking water is a good thing, far
better than buying soft drinks, or liquid candy, as nutritionists like
to call it. And almost all municipal water in America is so good that
nobody needs to import a single bottle from Italy or France or the Fiji
Islands. Meanwhile, if you choose to get your recommended eight glasses
a day from bottled water, you could spend up to $1,400 annually. The
same amount of tap water would cost about 49 cents.

Next, there's the environment. Water bottles, like other containers,
are made from natural gas and petroleum. The Earth Policy Institute in
Washington has estimated that it takes about 1.5 million barrels of oil
to make the water bottles Americans use each year. That could fuel
100,000 cars a year instead. And, only about 23 percent of those bottles
are recycled, in part because water bottles are often not included in
local redemption plans that accept beer and soda cans. Add in the
substantial amount of fuel used in transporting water, which is
extremely heavy, and the impact on the environment is anything but
refreshing.

Tap water may now be the equal of bottled water, but that could change.
The more the wealthy opt out of drinking tap water, the less political
support there will be for investing in maintaining America's public
water supply. That would be a serious loss. Access to cheap, clean water
is basic to the nation's health.

Some local governments have begun to fight back. Earlier this summer,
San Francisco Mayor Gavin Newsom prohibited his city's departments and
agencies from buying bottled water, noting that San Francisco water is
"some of the most pristine on the planet." Salt Lake City has issued a
similar decree, and New York City recently began an advertising campaign
that touted its water as "clean," "zero sugar" and even "stain free."

The real change, though, will come when millions of ordinary consumers
realize that they can save money, and save the planet, by turning in
their water bottles and turning on the tap.

For more on the debate see NPR's Talk of the Nation

See also this guy's opinion, he's a marketing guy and has some insights into how the bottled water industry found a way to sell ice to eskimos.

Posted by Mark and Sinziana 4:55 PM  

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